Washington Capitals winger Alex Ovechkin is quite a hockey player.
Not only has "Ovi" amassed nearly 1,000 NHL points in just over 11
seasons, but he's internationally recognized as one of the game's most
talented and popular players. So admired is the Russian-born Ovechkin
that his likeness is frequently etched on bobbleheads and given away as
part of Washington Capital promotions, with this season being no
However, this year’s bobblehead is a little different.
Included in this bobblehead statue giveaway – part of a promotion that encourages multi-game ticket purchases
– is a clever Ovi “Career Points” counter at the base that can be
manually updated each time a point is scored. So as the winger draws
nearer to the vaunted 1,000-point club, fans can tick off the points in
What makes this small, but not insignificant, feature brilliant is
that it transforms a traditional bobblehead from a somewhat boring
collectible item, usually stored in dark closets and display cases, to
an interactive one that commands attention. People are going to want to
display this item prominently in their home theaters, man (and woman)
caves, desks and offices.
And as Ovi continues to score points well past 1,000 – he’s still in
his prime at 31 and could play another 10 years – this item will prove
to have far more staying power and promotional impact than any
traditional bobblehead ever could.